About Us

About Premier

Formed in 1999, Premier is a franchise dedicated to improving the health and wellbeing of children through physical activity. We deliver sports, arts and wellbeing courses to around 240,000 children a year.

Accessible Activity for All:

Our sessions are designed for children of all abilities, with an emphasis on engagement – not competition. We want everybody to join in, have fun, and try to beat their own personal best in a fun and safe environment. Our activities range from gymnastics and fencing to musical theatre, so there’s something for every child.

Premium Partners:

Thanks to our reputation, we’ve been able to partner with UK Sports Associations, including British Fencing, British Gymnastics and England Hockey. These partnerships allow us to offer first-class training to all our staff – that’s over 1200 Activity Professionals – to make sure every product we offer is world-class.

Our National Governing Body Partnerships

The Franchise Model:

Premier is a franchisor – with our headquarters overseeing the company nationally, and our franchisees operating locally. That means we can offer the quality, training and variety only accessible to a national organisation, but with all the care and flexibility of your local provider.

We’re educating and activating across the UK and beyond right now, so be sure to check out the courses we’re running near you today.