Premier Education Group embark on Joint Venture with Fateh Hyderabad AFC India


Premier Education Group, the UK's largest provider of sport and physical activity, has announced a joint venture with Fateh Hyderabad AFC of the Indian Football league. The deal will see Premier deliver their programmes in 100 schools initially, with further schools to be added over the next 12 months.

Fateh Hyderabad AFC, a team that plays Football in the I-League, has realised the importance of a minimum 60 minutes of physical activity in every child's life, daily. The joint venture with Premier Education Group will see them launch Premier Sport and Performing Arts programmes in India, which was unveiled at Hyderabad training ground on Wednesday, is an effort to support this objective.

Premier is the largest physical activity provider in the UK and delivers physical education in sport, health and performing arts programmes for children of all ages. Premier will provide the technology, systems, personnel and delivery expertise to Fateh Hyderabad.

Yogesh Maurya, Technical and Sporting Director of Fateh Hyderabad said "Premier is the leading provider of physical education programmes in schools in the UK and has been expanding its footprint internationally. We are thrilled that they have chosen to partner with Fateh Hyderabad to commence their India journey.

Improving grassroots opportunities for boys and girls across sports is central to our football club's plans and Premier is the perfect partner to help us make a larger impact on the Hyderabad community,"

"We found great synergy in Fateh Hyderabad, which is building a strong grassroots eco-system in this city, and in India. In the UK we deliver over 25,000 events a month to schools, children and parents with innovative programmes, and have been doing so since 1999. We’re confident we will be able to strengthen the grassroots of sport and performing arts within schools, as well as develop the potential that exists in India." Comments David Batch, CEO Premier Education Group

The partnership entails the organisations delivering activities in different sites that have a meaningful, measurable impact, which includes helping grassroots talent development and improving the physical and mental health of children, from pre-school to higher education groups.

"We want to give as many children as we can an opportunity to get physically active and learn about health. We will talk about this in classrooms, community clubs, sports halls and boardrooms." Yogesh explained.

"Arsenal player, Jack Wilshere, was a part of our UK programme in the under-7 group. Whether children go on to excel, like Wilshere has done, is totally for them. Every child has the right to enjoy sport. Our mission is not to unearth the next superstar in sport, but to engage and give children a start.

We have realised that a child specialising in a sport when very young, is not good for the player. Our programme, which is multi-sport, multi-skill gives them an opportunity to try their hand at different avenues before they make up their mind.” said Batch.

"This programme is a blueprint for life, for kids and the development of the club, fans, parents and educators. All of them are impacted and it is a great model for all centres in India," Yogesh said.